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GForce Founder & Inventor

Armed with a passion to improve the golf training aid industry, Stuart Small a PGA Coach for over two decades founded GForce Golf with a clear vision.

"To develop the best golf training aids in the world, with the ability to hit balls providing the user with instant feedback"

As an experienced coach, I recognised golfers found it increasingly difficult to apply what they were been taught into their swing. There are certain elements of the swing that cannot be taught because it is down the player to feel it. Coordination of the arms and body, Rhythm, Tempo and Transition are the key traits we see with the worlds best players, yet it is very difficult to learn and teach.

My vision is for all levels of golfer to self teach through a unique product capable of providing the user with instant feedback from the flight of the ball and the feeling of the swing. This would make practice sessions more productive allowing for the learning curves to be slashed in comparison to modern training aids and teaching methods.

I set about researching the science behind the swing and the mechanics of rotation. This inspired me to develop a range of uniquely designed training aids using materials & technologies not normally associated with golf equipment. I wanted to created a new level of training aid with a flexible shaft to allow users to gain instant feedback from the performance of their swing and educate the user to develop better coordination, swing tempo & rhythm but more importantly nurture sound swing mechanics.

I Initially developed a prototype club to help improve my students coordination, rhythm and tempo of which it did an amazing job. But I could see another benefit that would set my training aid apart from any other on the market. If the user activated the flexible shaft correctly by creating tension through it and by being able to hit balls and see the ball flight, this would show the user if their swing mechanics were sound.

The more efficient the swing, the straighter the ball flight. Whereas an inefficient or poor swing, the ball would fly to the right. With practice my students would learn to feel the difference between the good and bad swing and in no time start correcting the ball flight through seeing and feeling the result.  

Stuart recognised that to activate the flexible shaft correctly, would highlight to the user that they have achieved an efficient transfer of energy from the rotation of the body into the club head squaring the club face on impact for a 100% efficient swing. They would then be able to translate that feeling into their game eliminating any thinking or focus on positions which destroys swings.


The flexible shaft also accentuates the weight of the head improving club face awareness which helps develop a swinging motion as apposed to a forceful hitting action which is very destructive.

Our golf training aids are designed to help all levels of golfers; from beginner to advanced, to improve the mechanics of their golf swing and intuitively develop their best possible swing with 100% efficiency. GForce swing trainers allow the user to self teach based on the feeling of the swing and the direction of the ball flight.

The Gforce Swing Trainer range consists of a 7 Iron & 54 Degree Wedge with other products in the pipeline such as a driver and putter.

At GForce Golf you are not just buying a training aid, but a proven system on how to use it correctly for efficient swing mechanics to transfer to your game.